Discover the wonderous world of matcha.

Close-up of green tea leaves under a black mesh shade with a thin blue hose.

Unlike traditional tea, where the leaves are steeped and infused into the water, matcha involves consuming the entire tea leaf, resulting in a richer flavor and a significantly higher concentration of nutrients. Since the cultivation of matcha is so work-intensive with limited yields, its rarity makes this one of the most coveted drinks on earth.

Matcha is not only celebrated for its vivid, vibrant green color, but also for its unique preparation. The variety of Japanese green teas used for matcha production are shaded for several weeks before harvest,. This causes the leaves to increase their chlorophyll levels that lead to boosting the production of amino acids, particularly L-theanine.

After harvest, when the young, tender tea leaves have been hand-picked, the fresh leaves then make their way to the stone mill where they will be slowly ground into a fine powder . This luxurious, rich powder is what we call matcha!

What is matcha?

Matcha tea with bamboo whisk and green powder on dark background

Why matcha?

Matcha isn’t just a tea— its a source of powerful nutrients that fuel the mind, body and spirit. This creamy, smooth, emerald colored drink has been celebrated for centuries for its refreshing taste and health benefits.

This drink has a potent combination of caffeine, antioxidants, and amino acids. One of matcha’s most famous antioxidants, EGCG, helps protect cells in the body from damage caused over our lifetime. Matcha is also known for its ability to support heart health and cognitive function.

L-theanine, an amino acid found in matcha, has extraordinary effects to the body, especially to the brain. It can cross brain-barriers and influential neurotransmitters like GABA, dopamine and serotonin that help regulate mood, sleep and focus. When L-Theanine is compounded with caffeine, it promotes a calm, focused energy without the crash like most common energy drinks do.

Green tea is chosen for matcha production because green tea has the highest amount of L-theanine content. More specifically, shade-grown Japanese green teas are the superior choice for matcha production.

The overall tasting experience along with the array of health benefits, we can see why crafting matcha is a timeless tradition thats been embraced by so many people from all over the planet.